Bored Ape Yacht Club
Activated three food trucks at the largest NFT event in history, alongside Snoop Dogg, Yuga Labs, and others.
(Client)
Yuga Labs
(Year)
2022
(Services)
Brand Activations & Pop-Ups, Influencer Collaborations
Creating
Experiences
Worked directly with Yuga Labs, creators of Bored Ape Yacht Club, to lead the community food experience for the public activation in NYC.
Full takeover of Pier 17 for four days, serving over 20,000 guests.
Featured across Times Square signage, with CNBC coverage and backstage access to talent including Eminem, Snoop Dogg, Bun B, and Bobby Shmurda.
Launched three new food concepts:
Dr. Bombay’s Ice Cream — developed with Snoop Dogg, now available in Walmart.
Bored Taco — a Los Angeles street taco collaboration with Cordell Broadus.
Bored & Hungry — a smash burger brand now with seven locations across Asia.
Bored Ape Yacht Club
Activated three food trucks at the largest NFT event in history, alongside Snoop Dogg, Yuga Labs, and others.
(Client)
Yuga Labs
(Year)
2022
(Services)
Brand Activations & Pop-Ups, Influencer Collaborations
Creating
Experiences
Worked directly with Yuga Labs, creators of Bored Ape Yacht Club, to lead the community food experience for the public activation in NYC.
Full takeover of Pier 17 for four days, serving over 20,000 guests.
Featured across Times Square signage, with CNBC coverage and backstage access to talent including Eminem, Snoop Dogg, Bun B, and Bobby Shmurda.
Launched three new food concepts:
Dr. Bombay’s Ice Cream — developed with Snoop Dogg, now available in Walmart.
Bored Taco — a Los Angeles street taco collaboration with Cordell Broadus.
Bored & Hungry — a smash burger brand now with seven locations across Asia.
Bored Ape Yacht Club
Activated three food trucks at the largest NFT event in history, alongside Snoop Dogg, Yuga Labs, and others.
(Client)
Yuga Labs
(Year)
2022
(Services)
Brand Activations & Pop-Ups, Influencer Collaborations
Creating
Experiences
Worked directly with Yuga Labs, creators of Bored Ape Yacht Club, to lead the community food experience for the public activation in NYC.
Full takeover of Pier 17 for four days, serving over 20,000 guests.
Featured across Times Square signage, with CNBC coverage and backstage access to talent including Eminem, Snoop Dogg, Bun B, and Bobby Shmurda.
Launched three new food concepts:
Dr. Bombay’s Ice Cream — developed with Snoop Dogg, now available in Walmart.
Bored Taco — a Los Angeles street taco collaboration with Cordell Broadus.
Bored & Hungry — a smash burger brand now with seven locations across Asia.